Quantcast
Channel: Interact RDT » understand
Browsing all 8 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Flipping the traditional on its head

If we look at a typical company operating in any industry today, the CEO arguably has the most important job and responsibilities within the business. In fact, it’s up to the CEO to make sure his/her...

View Article



Image may be NSFW.
Clik here to view.

Segmentation models and why they often don’t work

I’m always amazed whenever I see a client’s segmentation model. It often feels like seeing a dinosaur fossil, because that’s exactly what these models are to me. I’ve come across a company that...

View Article

Image may be NSFW.
Clik here to view.

Producing passionate people

I’m sure you’ll forgive the alliteration, but it’s necessary. Have you ever been listlessly assisted by a supermarket cashier? Or been to the reception area at big business’s head office where the...

View Article

Image may be NSFW.
Clik here to view.

Case Study: Listening to what matters most

The Brief  We were commissioned by a market leader in the broadcasting Industry, to assist them in truly capturing their customers views and opinions. The organisation prized customer centricity and...

View Article

Image may be NSFW.
Clik here to view.

Customer Experience Trends Of 2013… So Far

With the first half of 2013 almost at a close, we’d like to take this opportunity to inform our clients of the changes and innovations happening in the Customer Experience Industry. We’ve made a...

View Article


Image may be NSFW.
Clik here to view.

Why you need to start paying attention to Gen Y

Gen Y who? There’s a running joke doing the rounds that the people who make up Gen Y are delusional yuppies who do nothing more than waste time and space inflating their egos. The argument goes...

View Article

Image may be NSFW.
Clik here to view.

Why SMEs Can and Should Do Research

Following our previous piece on the downside of Internal Market Research, we’ve had some feedback from SMEs regarding the logistical and cost limitations of small to medium enterprises regarding market...

View Article

Image may be NSFW.
Clik here to view.

Insights Now, May Be The Key To Survival Later

Insights are the first to suffer… Every time the economy takes a down turn, the first thing that many businesses (unwisely in my opinion) is cut marketing and advertising budgets – and the insights...

View Article

Browsing all 8 articles
Browse latest View live




Latest Images